LinkedIn's new Objective-Based Advertising tool in Campaign Manager is designed to make it easier for marketers to create campaigns and measure result.
In addition to the new look and feel, the new Campaign Manager has several new features designed to help you meet your advertising goals on LinkedIn:
The Redesigned LinkedIn Campaign Manager Helps You Easily Target Candidates with Ads and Content | LinkedIn Talent Blog
Objective-Based LinkedIn Ads
You're hoping to send traffic to your Pipeline Builder page so that job seekers will take a specific action, like sharing their contact information with you ...
LinkedIn has conducted a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact.
By choosing this objective, your campaign will be optimized toward audiences more likely to click to your LinkedIn Career Page, explore an open job post, ...
How to Get Started with the LinkedIn Campaign Manager
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Choose any of the ad formats available. With any of them you'll be able to use video as ad format:
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All of these new features to Campaign Manager reinforce our commitment to offer the most comprehensive B2B platform that strives to transform how companies ...
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Now it's only a matter of choosing the right audience for your video ad, your budget, and submit to Linkedin for approval.
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Welcome to the new era of B2B marketing.
From the popup menu, hit 'Advertise' to open the LinkedIn Marketing Solutions page.
I want to clarify that there are a ...
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