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Theres still a lot of consumer confusion over what natural beauty

Theres still a lot of consumer confusion over what natural beauty


The “natural” beauty industry is on the rise because we're scared of chemicals

But despite the strength of sales, there's still a lot of consumer confusion over what natural beauty is, and should people switch to it?

Everything You Need to Know About 'Natural' Skin Care and Makeup

If you want to better understand whether the chemicals in your cosmetics are safe, it helps to start with a big-picture look at how ingredients are studied ...

'Natural' or 'Organic' Cosmetics? Don't Trust Marketing Claims.

A customer examines various products at the Korea Beauty and Cosmetic Expo. Photo: AFP

Why Switching To Natural Beauty Products Actually Might Not Be The Best Thing For Your Skin

Photo: Fernanda Calfat/Getty Images for NYFW: The Shows



What's In a Name? – How We Talk About Green Beauty

KORA Organic Noni glow Face Balm

The global perception that South Korean women have perfect skin underlies a nation where women are


Burts Bees 100 Natural Blush

Organic. No term causes more confusion when it comes to green beauty and it has, unsurprisingly, fallen out of favor with industry insiders.

Is It 'Natural'? Consumers, and Lawyers, Want to Know - The New York Times

Your Beauty Products Are Not Killing You

Not so natural 'natural' brands

Photo by John Sciulli/Getty Images for Nasty Gal

Photos: @cropnatural/Instagram

beauty products

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Find The Best Korean Essence For Your Skin - Korean Skin Care Blog - Peach & Lily

Is Milk Makeup as Good as Its Marketing?

Natural, vegan, organic, clean: What do these terms really mean?

If other industries can make drastic changes, why not this one?

With natural beauty products outselling their synthetic counterparts by two and threefold, it's no surprise that there is a lot of noise in this swiftly ...

South Korean K-pop star Hyori in braids. She has made tanned skin acceptable

9 Lessons from a 6-Figure Beauty Brand That Launched in a Dorm Room — Case Studies

6 Natural Beauty Oils for Soft-as-Velvet Skin

Japanese beauty experts apply makeup for customers in a cosmetics store in the central city of

Any skincare junkie knows that there are plenty of fabulous synthetic ingredients that are both safe and effective in addressing various skin concerns.

Greenwashing in cosmetics is such a tricky subject. Some of the beauty brands I've listed below are blatantly misleading consumers through greenwashing ...

Love Beauty and Planet Blooming Color Shampoo and Conditioner


Phalinn Ooi / Flickr

I bit a huge cost there but I'm not going to let someone have a bad product with my name on it."

11 Beauty Products to Gift to the Natural Beauty Obsessive In Your Life

Her eponymous line of skincare products has proven a big hit with women

The customization and personalization trend in beauty

... brands capitalizing on the green/natural beauty trend by possibly misleading the less educated or ingredient-savvy consumers.


Huda Beauty

Sali Hughes: 'The cruelty-free, vegetarian and vegan beauty market has exploded in recent years.' Photograph: Seb Winter for the Guardian

Amalie launched with the brand's flagship product, Wink—a naturally-derived oil designed to promote regrowth of lashes and brows—and has since expanded into ...

Natural Beauty. "

Crop Natural's Smooth Glide Lip Gloss, which appears yellow in the tube (but goes

Skincare: four ingredients you should avoid, and is organic the way to go? | South China Morning Post

Nivea Pure and Natural

By Meghan Telpner / Beauty Care

The Best Organic and Natural Australian Beauty Brands

Skincare: four ingredients you should avoid, and is organic the way to go? | South China Morning Post


Youth to the People skicare

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Xxx Sb10062211c 002. Consumer confusion around cosmetic ingredients has grown in ...

Kourtney Kardashian appears at a cosmetics reform briefing in Washington, DC, in April 2018. Tom Williams/Getty Images

Amalie Beauty Megan Cox

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Fenty Beauty by Rihanna's range of Poutsicle Juicy Satin Lipsticks comes in seven bold shades.

How is it different from a serum? What kind of results should I expect? So, here's everything you need to know about essences.

Amalie Beauty Blog

“Natural” used to be my preferred term for what I now call green beauty. It's simple, clear and sets out the difference between products that use natural ...


“With this new batch, I'm actually growing the plants myself. That's an issue because it's really cool when it works out, but there's just a really big risk ...

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Amalie Beauty Wink

Japan beauty guide: where to buy cosmetics, makeup & skincare during your next holiday in Tokyo - Skyscanner Singapore

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K-beauty: the ugly face of South Korea's obsession with women looking forever flawless | South China Morning Post

The Best Organic and Natural Australian Beauty

photo: Notes From my Dressing Table

Several new labels introduced last week seek to move beyond USDA organic. Can they shore up sustainable practices, or will they sow consumer confusion ?

'Wild' Skin Care Is an Emerging Trend Seeking to Clarify the Natural Beauty Category

There is a lot of misinformation and confusing labeling out there when it comes to the terms 'natural' and 'organic'.

There are a lot of claims about the safety of sulfates and most of them can easily confuse the the consumer. Let's see what to trust and what not!

Next:in-cosmetics Korea helps extend the Korean wave for years to come

There is a spectrum of opinions here, but in my view, marketing is actively promoting a product or service. It's a push tactic. It's pushing out a message ...

This Trendy Natural Beauty Ingredient Has a Major Counterfeiting Problem

Human attraction is weird and confusing—and it's about way more than looks

Makeup mergers to note.

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Everything to Know About the James Charles and Tati Westbrook Fight

CBD oil is also not to be confused with hemp oil, which is extracted from a different part of the plant and contains little to no CBD or THC.

Sephora in JCPenney. Source: JCPenney Newsroom

K-beauty: the ugly face of South Korea's obsession with women looking forever flawless | South China Morning Post