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And while some brands are finding huge success on the visual social network, others made huge Instagram ads mistakes that cost them ad dollars, ...

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right colors and clean, streamlined creative direction. Known primarily as a denim brand, Madewell centers its Instagram content around jeans.

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Glossier is a beauty brand that, from its beginning, has distanced itself from the typical polished luxury of other brands in the industry.


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It might not be a 'game changer' or make you more 'agile' but at least you can reward yourself the next time you hear that 'content is king'.

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Furthermore, 2018 saw brands and marketers leverage more ad formats on the photo- and video-sharing network.

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Also, make sure you check out our upcoming Social Media Strategies Summit in Chicago (April 24-26th). We have an entire session dedicated to Instagram!

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